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Green Web Hosting

Internet is the modern technology that a huge percentage of the world’s population has embraced its uses and is on the rise with an estimated 400 to 1000 percent rise in usage each year. The convenience that is the internet does not however come at low price on our environment. The servers used to host the internet do a magnificent job according to an average person’s point of view, but what you did not know is that these server consuming an alarming amount of electricity and produces about 630 kg of carbon dioxide per server. These alarming figures have prompted a move to green web hosting where by web hosting is done using technologies that have less of an impact on the environment.

 

Environmental factors

Green web hosting is aimed at reducing the environment impact web hosting equipment makes. The amount of carbon dioxide servers emit is very alarming thus the web hosting companies participate in carbon offsetting, which is providing funding for projects that aim at reducing the amount of carbon dioxide in the air. Some organizations do this themselves by planting trees and grass around their data centres to absorb some of the CO2. The use of alternative and renewable energy sources to power data centres as an alternative to electricity is another means of green web hosting. The use of energy saving equipment is another popular means of providing green wed hosting.

 

Cost difference of green web hosting

It is estimated that the energy cost as a result of used power for regular web hosting servers and infrastructure use is about 7.2 billion dollars’ worth of electricity annually with a single server consuming about 1000 KWh annually. The use of alternative energy sources and energy conservation equipment reduces the electricity bill, although some of the equipment might be somewhat costly to purchase, but it is a worthwhile investment in the long run.

 

Marketing impacts

Acquiring a Green-E certification allows an organization to employ green marketing, which has become increasing popular as consumers are becoming even more environmental conscious. This gives them an edge in the market over other web hosting sites.

 

Efficiency on servers

Organizations participating in green web hosting tend use advanced cooling systems and allow air flow through the servers, which allows the servers to work at an optimum as the servers never over heat thus increasing efficiency.

 

Pros

The ability to provide a healthier and safer environment for the future generations as it is estimated that with the current emissions of the web hosting industry by 2020 the industry will be at par with the airline industry. Green web hosting provides an organization with the ability to tap into new niche i.e. green consumers. The improved efficiency is a great plus while lowered cost only sweetens the deal. Green hosting is the best deal that is saving many users by protecting our environment.

 

Cons

Green-e certification requires an organization to adhere to strict environmental regulations which can be costly to implement plus the purchase of one and carbon offsetting is cost also.

 

Limitations

Alternative energy sources and energy saving equipment can at times reduce on speed and efficiency.

Reference source:

http://www.prchecker.info/web-hosting/why-to-choose-green-web-hosting/

http://en.wikipedia.org/wiki/Green_hosting

 

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