The client knew they had a good customer base, with good retention. These pre-existing customers were already using CFM’s services, the client wanted to acquire new customers to their books.
We set out on engaging customers on the connection & memories a person has with their homes. Each room has an emotional connection with a memory or a regular pass time. The ads proved to be successful with a CTR (Click-Through Rate of 5.5%).
CFM’s customer base grew within the agreed timeframe, leaving the client happy.