Starting this website from scratch allowed us to apply the client’s strong branding throughout the site. We are very proud of this site as it speaks volumes to the client’s customer base, with very clear brand communication. The layout is very elegant with great use of space to allow the client’s copy to speak volumes.
We also provided lead generation services to help them drive sales through their website. Incorporating social media marketing, content marketing, backlink profile building, brand awareness campaigns, and PPC campaigns. Launching a new brand requires a systematic approach to gaining search engine ‘street-cred’ to better rank in search results, and therefore increase the chance of being found by a prospective customer.
This whole project was a cross-departmental service to ensure the best skills were being used to generate the best leads. Teams included; digital marketers, designers, developers, and digital support team.