Statistics show that there are still very many small businesses located in Melbourne that are not yet taking advantage of an online presence. This is not only happening in cities but in the whole of Australia as well. According to the Australian Bureau of Statistics, even though 91.9% of businesses in Australia have internet access, only 44.6 % (less than half) had an online presence.
The idea of sponsored content has become a very popular method to explore in the world of online advertising. In fact, more major businesses have begun to use sponsored content in their works. For instance, the New York Times had a 16.5% increase in the total amount of revenue it is receiving from online advertising in the third quarter of 2014 when compared with that at the same time in 2013.