By using social media marketing in their strategy, businesses can become more recognisable as they establish a stronger digital presence. How so? The answer is: content, and good content at that.
A writer has very little time to capture a reader's attention. In just the first few seconds the reader will decide whether to keep reading or move on. That is why it is so important to know what makes a great and grabbing headline.
The most important thing for a business is to have a stellar product/service. The second most important is a company's online presence. To the vast majority, a company's digital presence is the closest they can get to a business. This article suggests ways a business' social media can be leveraged.
Statistics show that there are still very many small businesses located in Melbourne that are not yet taking advantage of an online presence. This is not only happening in cities but in the whole of Australia as well. According to the Australian Bureau of Statistics, even though 91.9% of businesses in Australia have internet access, only 44.6 % (less than half) had an online presence.
The idea of sponsored content has become a very popular method to explore in the world of online advertising. In fact, more major businesses have begun to use sponsored content in their works. For instance, the New York Times had a 16.5% increase in the total amount of revenue it is receiving from online advertising in the third quarter of 2014 when compared with that at the same time in 2013.