facial recognition

01 Feb: Facial Recognition in Classes: No More Escape

Educational institutions around the world are adapting to new technologies to be able to provide better education and all-round development to their students. With the tuition fees at an all-time high, they have to ensure that the students are following the rules of the institution so as to increase the quality of the education being provided.

29 Jan: 5 Email Marketing Myths Dispelled

Email marketing has proven to be an efficient way to build corporate trust and loyalty plus create brand awareness for quite some time now. Most corporations employ this method to reach their current or potential clients with advertisements, direct sales and soliciting donations.

17 Jan: 18 Useful Tools for Copywriters

Copywriting involves content writing with the aim of creating descriptive and creative texts for the use of advertisers or marketers. The written content creates awareness of a brand or motivates a particular person or group to action. Copywriters dictate the tone and ideas of written text to entice, amuse and entertain potential clients.

14 Jan: Russia Has Swayed the US Elections via Social Media – Now What?

“Where once we had propaganda, press releases, journalism and advertising, we now have “content”. Where once we had direct marketing, display advertising and promotions, now we have “monetisation”. Where we once had media owners, ad agencies and clients, now we have “partners”. Who could possibly object to partners monetising their content? It sounds so mutually beneficial and efficient.