By Jesse Ocean  |   17th January 18


18 Useful Tools for Copywriters

Copywriting involves content writing with the aim of creating descriptive and creative texts for the use of advertisers or marketers. The written content creates awareness of a brand or motivates a particular person or group to action.

Copywriters dictate the tone and ideas of written text to entice, amuse and entertain potential clients. The majority of their work appears in online platforms like websites, blog posts, social media, online advertisements, and email newsletters, these copywriters are either freelance or permanently attached to a particular firm or brand.

For you to succeed in the copywriting industry, you need the best tools in the market.

Which Tools?

  • is a tool made to improve your writing and choice of words, it provides information on synonyms, vocabulary, and much more.

  • is one of the world largest free English websites. It includes word definitions, pronunciations, synonyms, idioms, slang phrases and sentence construction.

  • Grammarly

Even with careful editing and proofreading, some errors may pass you by. Thanks to Grammarly software, such mistakes like incorrect spacing, swapped words, wrong tones, and comma mistakes can be detected. It offers an offline desktop app as well as a plug-in for your browser.

  • The Writer- Readability Checker

The free readability checker provides feedback and review on written content. By just copying and pasting the article content, the checker cross checks your writing against the readibility score. It also utilises the Simple Measure Of Gobbledygook index and the Flesch-Kincaid reading ease score to ensure your content reaches all the targets.

  • Unbounce Dejargonator

Found in the Chrome store, the Unbounce Dejargonator assists in identifying and curbing tech jargon. The browser extension explains to you how and why you shoud use everyday language that everyone can understand

  • WordCounter

Word Counter mainly helps in the counting of words and characters. It assists writers to improve their writing style, word choice and detect grammar mistakes. You can monitor the word counts as you type, edit or delete directly on the app, or copy and paste your text from another program.

  • Un-Suck It

The free web app allows the writer to convert sentences that are not flowing well and replace them with more appropriate words. It identifies jargon and substitutes better words choices.

  • Copyscape

As a professional copywriter, you need to provide your clients’ website posts with original content. Copyscape is online software that checks for any plagiarism in your content.

Copyscape premium services also verifies content originality, case tracking, an API, Batch search and private index.

  • RhymeZone

RhymeZone finds words that rhyme, an essential tool for a writer. All you need do is to type a word into RhymeZone and suggestions pour out; rhymes and jingles are what people remember best and a product associated with snappy rhyming words will remain in their minds for longer. It has other features word definitions, similar consonants, and synonyms.

  • Wordle

Wordle is a tool used mostly for SEO copywriting, it shows the most prominent words in a text, sort of underlining. The writer has various layouts, fonts and colour schemes to choose from.

  • Google Analytics

Google Analytics is a web tool used to monitor visitor traffic on your site. It provides an insight into how people are interacting with your site and where they are coming from. It enables you to review their experience so that you can send your message to the right people and receive fast and reliable opinions from your clients.

  • ClickTale

ClickTale is another device that will track how people are utilising your website. it also offers click tracking and heatmaps.

  • Readability Test tool

Read-Able is a free tool that provides the writer with an easy and fast way of testing the readability of their work. It saves copywriters a lot of time and  assists in streamlining the flow of text.

  • Copydoodles

With Copydoodles copywriters can vastly add to their content by adding hand-drawn graphics and comics. The writer can access thousands of marketing graphics, hand drawn fonts and comics. You can mix in a little spice to your work by customising it using doodles.

  • FileZilla

This tool assists in managing files, both on your site and that of the client. Copywriters save a lot of time by working on their own files at the same time as their clients, by obtaining access, you can download, upload, and delete files.

  • Google Drive

To keep your work files safe Google drive is cheap, accessible and functions well.

  • CrashPlan

This is software that assists you in backing up your data automatically. CrashPlan runs in the background without interrupting your work.

  • Google Scholar

Google Scholar is a site that provides professional academic journals, books, articles, reports and other materials.

  • BuzzSumo

BuzzSumo shows the writer the terms and phrases that are most shared on blogs. It lists popular keywords and content topics on every platform. And it shows who shared that content.

  • Saasu

Saasu is accounting software available to copywriters. It’s very useful for a writer developing accounting content or wanting to send invoices to his/her clients.

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