5 Reasons Why You Should Keep Your Email and Website Hosting Separate
Every business, whether big or small, needs to have a reliable and steadfast email. This is to ensure that there is optimum and constant communication with customers, this not only helps to build stronger relationships but also makes purchases easier. As such, you need to make sure that your email hosting is always working effectively otherwise you could run the risk of destroying your reputation or even losing your business due to slow response rates.
In many cases, when you purchase web hosting, your host may give you free email boxes as part of the package. This is pretty amazing for many people because it makes it easy to set up their own email, the email they’ve always dreamed about.
However, in most cases, hosting your website and email on the same server is not the best idea. I know this made some sense some years ago when there were few email options available but today, with plenty of reliable email hosting options available for you; you would want to host your website and email separately.
Having your email hosted by your website host comes along with several problems which may negatively impact your business. So to help you make your small business a success, we have put together 5 reasons why you should host your website and email separately.
1. When your Website Goes Down, So does your Email
The unfortunate truth of web hosting is that you might experience occasional downtime of your website, which sadly, is unavoidable. This can stagnate your business for a while especially if it’s purely an online business. The situation gets worse when your email is also hosted on your website host as they go down together. This means that your email will be inaccessible for that period when your website is down.
For small businesses, which mainly rely on email to reach their customers, losing access to their email might translate to losing their business. But when your email and website are hosted on a different server, you can at least send and receive business emails to prevent losing your business or destroying your reputation.
2. Website Hosting is for Hosting Websites, not Emails
Web hosting is primarily designed for hosting websites, not emails. What does this mean? It means that the systems are specifically tailored to host websites and the support that is provided for email hosting is only a secondary consideration.
Email plays a crucial role in the daily functioning of your small business so it’s crucial that you get maximum support whenever possible. When you host the two on separate servers, you will be guaranteed of superior support from both your email host and website host, as they both have specialized experience in their particular fields.
3. You need Web Hosting Freedom
Another major problem you’ll encounter when you have your website and email hosted on the same server is lack of portability. Sometimes, circumstances may arise that can make you want to change your web host. This could be due to lack of enough support, changes in rates or other annoying problems. Whatever the reason, you will need the whole process to be smooth and particularly you will want to take your emails with you.
If your emails are hosted by your web host, taking them with you can be very difficult and in most cases, very tricky and time-consuming. You can choose to avoid this complicated process by deserting your emails altogether but this will have serious repercussions. You may lose all your contacts or affect previous communications with your suppliers, customers, or anyone else who plays a key role in your small business dealings.
However, if your emails and website are hosted separately, you will avoid all of the above consequences if you are forced to change your web server. You will be much more secure if your email addresses are stored with a different server.
4. Website Hosting Email Software is Lacking
As was mentioned above, website hosting is built for managing websites, not emails. This means that the interface and functionality of the email software provided by web hosts will not be up to par. If you are used to using Gmail or Yahoo Mail, you will be very disappointed by using website host software, as it’s chiefly designed to support and maintain websites.
Actually, hosting a website needs an entirely different kind of functionality and system when compared to hosting an email. This makes website hosting systems poor at performing some email requirements, such as spam control.
While hosting your email on a different server may force you to dig deeper into your pockets, their systems are much more rigorous and reliable. The interface and functionality are also simple and you are unlikely to experience any major kind of issues.
As such, hosting your website and email separately will give you the peace of mind that you are investing in worthy systems for your business.
5. Emails will Take Up Your Web Space
When you purchase web hosting, your web host will give a certain amount of disk space for your website. This can be 100 megabytes, 1000 megabytes, or more depending on your package or company. This web space might be enough for your website but if your emails are hosted on the same server, you could be at risk of depleting it. All those business emails you keep on sending and receiving plus the attachments will all take up your disk space that needs to be used by your website. So to ensure that your website’s disk space doesn’t run low, you will want to host your email on a separate server. This will give you plenty of space to store your website content.
Your business email is an integral part of your business and should not be a bonus feature of your web hosting. You should invest in professional email hosting that will give you peace of mind when it comes to functionality and support.
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