By Jesse Ocean  |   30th August 19


All You Need to Know About Web Development for Your Business

Building a successful business rarely happens overnight, even if you offer unique and high-quality content, products, and services. When you want to create an online presence for your business, it is important to learn about the basics of web development and why it is worth it to work alongside professional developers to launch your official website. Further, understanding the development process that is necessary to build a functional website is essential to ensure you choose a professional developer and designer who is capable of delivering.

What Does Web Development Entail? 

Before diving into the process of building a website of your own, it is important to understand the most prominent elements involved in the web design and development process. Some of the most common steps web developers take when creating a new website from scratch include:

  • Planning and Research: Web developers research business markets, industries, and target demographics to learn more about competition, the user behaviours, and successful websites in the same field. 
  • Choosing a Suitable Web Host: Finding a suitable web host is one of the most important factors to keep in mind when developing a new website. Website hosts offer different loading speeds and capabilities, which is essential to know if you have plans to expand your online presence as you scale your business.
  • Branding and Schematic Design: Choosing the right logo and aesthetic for your company’s brand can also factor in for web developers who work with web designers. Selecting the right colour scheme to fit with the demographic you want to reach can drastically increase your website’s traffic, engagement and the number of leads you generate. 
  • Features and Functionality: A web development team considers the features and functionality that are optimal for a website before moving forward with the building process. Whether you are interested in providing a newsletter subscription box or if you are interested in building a forum and online community, web developers take all of their clients’ preferences and considerations into account before designing the appropriate layout. 
  • Plugins and Social Integration: Plugins such as newsletter subscription boxes and social media integrations are also considered while in the planning process of a new website. Integrating an eCommerce site setup and a complete checkout process along with a live chat, email ticket support, and even a comment section are also considered while brainstorming the layout and design of a new business website.
  • Responsive and Mobile-Friendly Design: Web developers understand the importance of a mobile-friendly and responsive design and work to ensure all pages load properly regardless of the device used to access your website.
  • User Testing: User testing plays a major role in a web developer’s job. Without user testing or testing on various browsers and devices, there is no way to determine how others view your website upon visiting it for the first time.
  • Content Strategy: Creating a content strategy helps a developer to build a proper sitemap while maintaining the vision you have for the layout and design you have in mind.
  • Digital Marketing: Knowing how you intend to market your website digitally is a key factor that web developers keep in mind while coding a layout that works best for the audience and demographics you intend to reach once your website and social media platforms are live.

User/Audience Research

Researching the audience you want to reach is the first step web developers take before building a new website. Learning about the demographics you intend to appeal to, their age range, gender, location, and even specific interests or hobbies they have is essential. The more a web developer understands about your intended users, the easier it is to form a plan for your website’s design and functionality. 


SEO, also known as search engine optimisation, plays a big role in building a successful website. Good web developers are well-versed in SEO and understand key components involved in boosting a website’s ranking on top search engines. They can conduct adequate keyword research while implementing keywords, headers, and tags throughout the building of your website to help better optimise your website for all search engines.

Planning Your Website

Planning a website begins with the creation of a sitemap. Sitemaps are helpful with generating a visual of the navigation necessary for users to reach all content, products, and services you intend to offer on your website. Once a sitemap has been created and all the functionality you desire has been considered, a web developer then begins plotting the right layout and design for your business and brand.

Building Your Website 

Once you have a clearly defined plan for your website’s overall look, you can your website from the ground up or with the use of a CMS (Content Management System). Common languages web developers use when building a website from scratch include HTML5, CSS, JavaScript, and PHP. Additionally, web developers are well-versed in managing servers and databases to ensure your website remains functional regardless of the traffic you receive. Consult with your preferred web developer to determine whether a CMS such as WordPress, Joomla, or Drupal is more suitable for your website over a traditional coded site.

Key Points to Consider When Searching for a Web Development Company

Before choosing a web development company that is right for you, there are a few key points to keep in mind:

  • Goals: Know who you want to reach and how users will benefit from accessing your website before meeting with a professional developer. Set both short and long-term goals to have a better understanding of the web development team you are working with to create your company’s online presence.
  • Branding: How do you want your business to be viewed and interpreted online? How does your top competition present themselves online? Do you offer high-end products for a specific niche and group of shoppers, or are you providing a service or product that is useful to millions of individuals globally? Branding is one of the most important elements to consider when building a website for your business.
  • Budget: Consider the budget you have to work with prior to meeting with professional web developers. Share your budget openly to discuss your options before moving forward with the development process.
  • Time: Do you have a deadline or timeline you want to stick to when working with a web developer? Inform them of your needs to determine whether or not the company is suitable to take on the project before making your decision.
  • Scaling: Do you have plans to scale and expand your website in the future? Do you want to ensure your website is capable of handling a high volume of traffic? Speak with web developers to learn more about your options when choosing a web host and creating an optimised site for your business.
  • Ongoing Support: Seek a web development company that is willing to provide ongoing and future support as needed. Ongoing support is highly recommended if you believe you are likely to require changes and updates to your website as your business grows or rapidly expands.

Web development requires more than simply selecting a layout you find fitting for your business and purchasing a basic web hosting package. Taking the time to thoroughly plan your website, its appearance, and functionality is a way to create a professional online presence that is inviting, appealing, and engaging for your online users and prospective customers. With an understanding of the foundation necessary to build a successful website, work with professional web developers and designers who have the ability to bring your vision into a reality.

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