Big Impact, Small Spend: Ooze Studios Named Finalist in AMI Marketing Excellence Awards
Ooze Studios has been named a finalist in the 2025 Australian Marketing Institute Marketing Excellence Awards, in the Small Budget Marketing category.
This recognition isn’t about flashy campaigns or massive ad spends. It proves something we tell every brand we work with: you don’t need a massive budget to make a serious impact.
Where it started
The client came to us with a familiar challenge:
A strong product with a loyal community, but the growth had slowed.
Our campaign was built for Inverted Bodyboarding, an Australian eCommerce brand with a community of bodyboarding enthusiasts. They’ve nailed the product range and marketing positioning, but their marketing setup wasn’t converting that into scalable revenue.
The core problems:
• Google Ads weren’t hitting the mark.
• Social media wasn’t being used to its full potential.
• Sales were flat, not for lack of demand, but because the right systems weren’t in place.
They needed traction, clarity, and growth. Without blowing the budget.
Ooze Approach
We didn’t jump into execution or start launching more ads. Instead, we began by identifying the gaps:
• Where were users dropping off?
• Which parts of the funnel weren’t pulling their weight?
• What could be optimised to increase return without increasing spend?
Then we built a strategy that respected the budget and made every dollar count.
A full website Audit
• Reviewed site structure and messaging to improve conversion paths.
Facebook Ads: Building the Funnel
• Introduced a new paid channel
• Launched cold audience and remarketing campaigns
• Increased reach and improved ROAS
Google Ads: Retargeting
• Switched to Performance Max (PMAX) for more efficient remarketing
• Reduced waste and lifted conversion rates
The proactive system — site audit, Facebook Ads, and smart use of Google PMAX — gave the client a full-funnel machine designed for performance, not just reach.
The Results
We’ve had a dramatic increase in reach and engagement.
• Average ROAS: 20.3
• Massive uplift in traffic quality and conversion rate
With a sharp focus and tight execution, we turned modest resources into measurable results. The kind of strategy any brand needs when performance matters more than hype.
What this means for us- and our clients
This campaign is proof of what’s possible when the right strategy meets the right partnership. Because at the heart of it, this wasn’t just an agency project — it was a true collaboration between the Ooze team and Inverted Bodyboarding.
We worked closely, stayed transparent, adapted quickly, and made every dollar count. Their deep knowledge of their customers, combined with our performance-led execution, created the kind of marketing engine that delivers real results and earns national recognition.
At Ooze, we don’t just aim to hit KPIs.
We’re transparent, results-driven humans you can rely on to be proactive.
No fluff. No guesswork. Just consistent momentum, powered by a team that actually cares.
And this finalist recognition from the AMI is bigger than just one campaign — It’s a reflection of the way we choose to work every day.
Our vision continues to be the best agency to work with in the world.
That means more than the numbers. It means building trust, moving fast, and treating our clients’ businesses like our own.
If you’re looking for a growth partner — not just a marketing provider — we’re ready when you are.
