Case Study:
B2B Marketing
Innovative LinkedIn Strategy for RedPepper Mergers
Summary
RedPepper Mergers (RPM) is a purpose-led company that specialises in helping early-stage and high-growth organisations attract funding and make a positive impact on the world.
RPM wanted to connect to a wide network of potential clients and needed a way to reach out to them more effectively. That’s why they partnered with our team at Ooze Studios to generate more quality leads and ultimately increase their revenue.
Challenge
While they had a strong reputation and a track record of success in the industry, they had difficulty connecting with businesses outside their network. They needed a way to reach a wider audience and build relationships with potential clients. That’s where Ooze Studios came in.
Solution
We worked closely with the RPM team to understand their values, unique selling proposition, and target audience. Based on this information, we conducted an extensive research to gain a deeper understanding of their potential clients’ pain points and aspirations.
Our team also used LinkedIn’s advanced search tools to identify businesses that matched RPM’s target criteria. We then reached out to them with personalised messages highlighting the value of RPM’s services and their shared commitment to sustainability.
To support this strategy, we also developed a content marketing plan that included regular posts on the company’s LinkedIn page. All published content helped position RPM as a thought leader in the sustainable M&A industry.
Results
The results of our strategy were impressive from the get-go, generating 63 connections in the first week. These results continued to grow, with consistent leads generated every week.
After a few months the co-founder of RPM, Kenneth, even requested that we scale back the strategy because they were receiving so many leads that they needed more time to process them all. In fact, our direct marketing campaign attributed to generating revenue with over 350% ROI in the first three months. This ROI increased due to further work captured from these converted clients.
Conclusion
This outstanding result of our strategy proved to be a game-changer for RPM, not just in terms of lead generation but in establishing themselves as a credible and sustainable organisation.
