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Case Study:
B2C Marketing

Targeted E-Commerce Marketing for Dance Store



Dance Store is one of Australia’s largest online stores for “all things dance”. They offer a wide range of products, from high-quality dance equipment to shoes and accessories, catering to dancers of all ages and skill levels.

The brand came to Ooze with the goal of increasing their reach, engagement and revenue from social channels.

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Dance Store recognised the potential of strengthening its digital presence and optimising their marketing strategies. Their main goal was to enhance their e-commerce marketing efforts on social media platforms and effectively engage with their primary target audience.

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To create an impactful marketing strategy, our team conducted in-depth research to identify Dance Store’s potential customers. This analysis revealed a pivotal audience segment: mums with kids at distinct stages of their dance journey.

From there, we meticulously crafted a series of ad campaigns that showcased Dance Store’s offerings. We identified top-selling products and matched these to the dancer’s journey – from beginner to seasoned dancer. Our creative team designed captivating ad visuals and tailored ad copy, highlighting the features and benefits of the products. All content was optimised for social media platforms, ensuring a consistent brand voice and message.


Our strategic approach translated into an average return on ad spend (ROAS) of 19.02. And through continuous testing and optimisation, we achieved Dance Store’s highest weekly ROAS of 38.07, showcasing the power of our targeted marketing campaigns and personalised content.

Within the first month of working with the brand, we got a 662% increase in revenue generated through Facebook advertising – an achievement that resulted from our team’s dedication to optimising ad content and campaign performance.

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Dancestore Homepage


Our collaboration with Dance Store exemplifies the transformative power of a targeted and data-driven approach to e-commerce marketing. By aligning the marketing strategy with the values and aspirations of the audience, we’re able to help the brand increase their online presence and gain more loyal customers.

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