Case Study:
B2C Marketing

Data-Driven Marketing Campaigns For ROI Success



Targeting a unique audience with your products can be a real challenge, especially when you’re not sure where to start. But with ROI-focused content and ad campaigns, we helped GutzBusta boost their brand awareness, expand their customer base, and ramp up monthly recurring revenue.


Nikki Tucker has been selling horse hay nets and equine products for years, but couldn’t nail down a consistent revenue stream. Until Ooze Studios stepped in.

We took over her brand’s entire digital marketing strategy, creating data-driven campaigns across multiple channels. From acquisition to retention, we developed sales funnels that dramatically increased GutzBusta’s AAV (Average Annual Value). This resulted in a very healthy monthly ROI, allowing Nikki to stop worrying about the next sale and focus on other aspects of her business.

Gutzbusta homepage

Turning Google Ads into a revenue machine

When it comes to Google advertising, you need a rock-solid conversion funnel that finds, engages, and converts your target audience. Guiding them seamlessly from awareness to checkout.

We helped GutzBusta turn Google ads into its revenue machine by combining our expertise in growth marketing, copywriting and analytics. We crafted compelling Google ads and optimised landing pages as well as the whole customer conversion path. Allowing us to match the target audience’s needs to GutzBusta’s products, and ultimately turn browsers into buyers.

Through Google Search Ads and Smart Shopping campaigns, GutzBusta heavily reduced its cost per acquisition for new customers with a consistent return on ad spend (ROAS) of 12.0.

Reaching new customers with the right ad messaging on Facebook

Messaging is everything when it comes to connecting with potential customers. That’s why it’s crucial to gain a deeper understanding of your target audience so you can speak to their deepest desires and needs.

At Ooze Studios, we did just that for GutzBusta. We dug deep into their ideal buyers, creating detailed audience personas that identified their pain points, aspirations, and communication preferences. Armed with that insight, we crafted ad messaging that truly resonated. Giving the brand a consistent ROAS of 9.5 on Facebook.

Gutzbusta homepage

High-quality content to build customer trust and brand value

In the crowded online marketplace, building a strong brand and driving repeat purchases is a constant challenge. That’s where content marketing comes in – it’s the key to standing out, building a loyal following, and establishing a strong reputation.

To help GutzBusta strengthen its relationship with its existing customer base, we created insightful and share-worthy content that keeps their followers engaged and coming back for more. We also developed a content calendar with monthly content themes that helped us curate compelling articles, newsletters and social media posts.

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