Case Study:
B2C Marketing
Effective lead generation and retention strategies for continued profitable business growth.
Details
Successful lead generation and customer nurturing are keys to sustainable business growth. By targeting the right audience with the right messaging and using the right channels, we were able to help HYPOXI improve their lead generation and revenue results for all their studios across Australia.
Key services
HYPOXI is the smarter way of shaping up. With over 50 studios across the nation, HYPOXI Australia is helping people achieve their weight loss goals through its effective and user-friendly technology.
To ensure the continuous growth of its whole network, HYPOXI Australia brought Ooze Studios in to develop and execute a profitable digital marketing strategy. Helping them acquire a steady stream of quality leads for their individual studios, as well as improve customer engagement and retention.
Finding the right audience and messaging formula
Health and fitness industry is a crowded market. However, there is always an opportunity to stand out and grow; with the right marketing strategy and execution. In fact, your ability to connect with your target audience when it matters most is what will allow you to differentiate your business in a saturated market landscape.
We helped HYPOXI Australia attract new customers by getting a deep understanding of who their audience is. Answering questions like “what are they truly looking for?” and “what problem do they face today?”
This guided us to identify the right audience segment and the right channels for our campaign. Most importantly, it enabled us to craft insightful messaging that truly speaks to the customer’s aspirations. By finding the right audience and messaging combination, we helped HYPOXI Australia improve its lead generation strategy and consistently hit its monthly target at a national level.
Keeping HYPOXI top-of-mind with valuable content
While acquiring new customers is a major focus of HYPOXI Australia, we also did not lose sight of the value of its existing customer base. Maintaining a solid customer relationship is just as important as any other acquisition campaigns when it comes to boosting a business’ overall revenue.
By keeping the HYPOXI customer at the centre of our content strategy, we developed monthly content themes where we based our articles, newsletters and social media posts. All these content helped build customer trust leading to improved retention and conversion.
Marketing landing pages built to improve conversion rate
Every website page is an opportunity to introduce your brand to your audience. It’s a chance to provide a quality experience that can then lead to conversions.
As part of the whole marketing funnel we designed for HYPOXI Australia, we created persuasive landing pages that grab attention and convert visitors into leads. Whether it’s to contact a HYPOXI studio or sign up for a promotional offer, all elements of every landing page are built to work together towards the identified conversion objective.
