Case Study: Kingcraft Architectural Builders
A website refresh designed to generate quality leads
Key services
Kingcraft Architectural Builders has specialised in constructing architecturally designed homes, along with extensions and renovations, for over two decades. As a Master Builder with a lot of experience in collaborating with architects, they’ve built beautiful homes. Delivering a seamless transition from concept to completion.
The leadership team sought to showcase its expertise and build a strong connection with architects in particular. They partnered with Ooze Studios to revamp their website to engage the right audience more effectively.
Is your website or marketing not delivering a healthy ROI?
Let’s talk about how we can help you with the right strategy to maximise your investment and brand impact.
Complete this form and we’ll schedule you for a free audit session with our Founder Jesse Ocean.
Get your free marketing
and website audit
Challenge
Architects look for detailed portfolios when considering a builder, and the website only featured a basic portfolio presentation of their completed projects. The existing content also did not underscore Kingcraft’s expertise, and it was unclear to whom it was communicating. Overall, this presented an opportunity to enhance their pages to make a good impression with their niche audience and generate quality leads.
Solution
Working closely with the Kingcraft team, we identified one of the most essential attributes architects look for in a builder: their precision in bringing architectural designs to life. Ooze Studios optimised their existing website with key elements reinforcing their credibility and positioning them to draw interest from the right stakeholders.
We started by improving the website’s content architecture, adding pages that featured more relevant information, such as the company’s decades of experience, expertise, and service guarantees. We then enhanced their portfolio with more completed projects and featured 3D walkthroughs, expanded image galleries and client testimonials on each project page. We also revamped the website’s overall look, featuring more images throughout the pages and using cleaner typefaces.
These improvements made it easier for architects to explore the website and gave them a clearer picture of Kingcraft’s services and dedication to quality craftsmanship.
Results
The enhancements proved successful, bringing traffic to the project pages where website visitors were shown to spend the most time. The website also generated quality leads from architects, providing strong evidence that the updates to Kingcraft’s portfolio have effectively captured the audience’s interest. The company’s director, Mick Kelly, was pleased with the project’s success, leaving Ooze Studios an excellent review for our website design and development services.
“Jesse and the team at Ooze are fantastic at understanding their clients, explaining their concepts, and then delivering on their promises. Really great to collaborate with.” – Mick Kelly, owner, Kingcraft
Conclusion
By gaining a deep understanding of the audience and tapping into their real human behaviour, we built a website that effectively connected with them. A clear grasp of what drives an architect’s decision-making led to better engagement and conversion rates for Kingcraft.
