Case Study: Website

Creative platform designed to
engage customers


Key services

Naked Ambition aims to democratise design thinking and help people solve complex problems so they can lead their companies into new territory. They engaged with Ooze Studios to help them redesign their website to reflect innovation, creativity and transformation.

With an improved look, architecture, UX, and content, Naked Ambition now has a business channel that promotes design thinking, informs potential customers of the services they offer, and represents what the company truly is.



Customers don’t just want to know about your business. When they visit your website, they also want to know how you can solve their problems – as quickly as possible.

In order to be effective, a website has to anticipate the users’ needs and facilitate ease of use, readability and completion of goals. This is the same principle we employed when redesigning Naked Ambition’s website to ensure clear messaging and desired user paths.

Engaging online voice

Having a high-performing website is like having a 24/7 salesman. It works tirelessly every minute of the day to bring you more customers, engaging with them and closing as many deals as possible.

This was our vision for Naked Ambition’s website. We made it a reality by giving it a compelling online voice through imagery and high-quality content that positions and differentiates the brand whilst communicating the right message to the target audience.


Better functionality

An optimised website can be the difference between gaining a new customer and losing a prospective. You only have a few seconds to make a good impression and convince a prospect to stay so they can learn more about your business.

We achieved this by applying website optimisation techniques that dramatically improved overall website performance and user experience – from reducing loading times and enhancing responsiveness to making it SEO-friendly.

Conversion-focused design

A website can look amazing, but if it doesn’t help in your conversion goals, you’re not maximising its value.

The movement of users through the site and the actions they take had to be understood first to ensure that Naked Ambition’s website is conversion rate optimised (CRO). From that, compelling headlines, strong call, and clear conversion paths were created. This increased the chances of turning visitors into leads or customers before they leave the site.

Conversion focused design
Case Study - Website

Transparency International Australia

Using data and stakeholder feedback, we rebuilt TIA’s website greatly improving the accessibility to information and overall user experience; whilst ensuring that the organisation’s branding shines throughout the site.