Creating a platform that targets a unique audience can be difficult. The Healthy Gut’s goal is to give people the information they need to know about Small Intestinal Bacterial Overgrowth (SIBO) and how to live well with it. The brand is committed to supporting SIBOers throughout their journey to health; from pre-diagnosis all the way through to recovery.
The Healthy Gut was founded by Rebecca Coomes in 2015. It’s a website dedicated to raising awareness of SIBO and improving the health of people with gut issues.
Rebecca has a lot of plans and ideas for The Healthy Gut. She wants to help SIBO patients live a life free from chronic illness and pain by bringing together helpful information about the condition. She partnered with Ooze Studios to develop and implement digital marketing strategies that will help her create more content, reach more people and increase revenue.
Matching products to the consumers’ needs
Identifying the right product or services for your market is crucial. You need to know if it’s appealing to the consumers or is it addressing their pain points. This is where market validation comes in. Knowing your value prop is aligned to your customers’ needs is the fundamental ingredient to success.
Ooze Studios helped The Healthy Gut validate their products or services like the SIBO Cookbooks and the 1 on 1 Coaching Sessions. By creating communication and creative assets based on the data that we’ve collected, we’re able to identify the right market for the brand’s products and services.
ROI focus for bottom line gains
A powerful customer acquisition strategy is essential. With The Healthy Gut, we used our proven marketing techniques to help them find the right channel to reach their target audience. Landing pages, emails, articles and ads were built to optimise conversion rate. Having ROI as a focus from start to finish, we started to lean and build, allowing the campaigns to grow with the budget, keeping our client’s cash flow positive.
Increasing lifetime value to drive revenue
Gaining new customers is great, but keeping your existing audience is also important. Selling to your existing audience is faster, cheaper and will ultimately bring more profits to your business.
By using a distinct content strategy, Ooze increased the lifetime value of The Healthy Gut’s existing customers. Through email marketing, social media and ads, we helped the brand drive more sales by providing the relevant information that addressed the customers’ needs. It’s a win-win situation for both the brand and the customers.