Category Selected: AdWords

Social media has become a core part of how Australians connect, learn, shop and engage with brands.

Simply running online ads is not enough. Without strategic planning, businesses risk wasting money on low value traffic as well as missing out on valuable opportunities.

A survey found that testing and targeting of landing pages, when done well, can help increase conversions by as much as 300%.

7 essential AdWords management tips for optimising your pay-per-click (PPC) campaigns and maximising your ad spend