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A survey found that testing and targeting of landing pages, when done well, can help increase conversions by as much as 300%.

7 essential AdWords management tips for optimising your pay-per-click (PPC) campaigns and maximising your ad spend

Typography is so much more than choosing attention-grabbing fonts. It has the potential to supercharge your marketing campaign or sink it to something unremarkable.

One of the biggest challenges that copywriters and marketers face is writing content optimised for the search engines, yet still appealing to the readers.

For any business to succeed both in the physical space and in online selling, they should consider running a website. Usually, a site acts as the face of your enterprise to potential clients.

Internet marketing is crucial to any business today. It helps you drive high-quality traffic, increases your brand’s visibility and attracts more audiences.

WordPress has come a long way since it was first launched in 2003. Statistics have shown that it powers 38% of all the websites on the Internet. Whilst being an easy-to-use platform, is not without its security risks.

As business owners, we all know that marketing is the key to the successful growth of a company. It’s an effective way to engage with customers, boost sales and build your brand’s reputation.

In the world of business, the phrase ‘brand identity‘ should not be an unfamiliar term. A strong brand identity is essential to the success of your business as it’s designed to communicate who you are, what you do and what’s your company’s overall message.