By Jesse Ocean  |   21st May 18


Has Your Web Hosting Company Checked Everything Off?

In-depth Know-How From A Web Hosting Melbourne Studio

Studies show that almost 50 percent of all small businesses do not have enough online presence. This makes it unsustainable for a small company to compete with established companies that have built a strong online presence. This article will help you find the right Web Hosting service for your company.

We are living in a digital era where customers do not need to visit your physical office to know what your business offers in terms of products or services. Thanks to the internet, customers can visit your website and gather all the information they need before purchasing a product.

In case your business does not have a website, you are missing out on opportunities such as sales or leads. There are millions of customers available online that you can tap into. So how do you build an online presence? The answer is simply to build a website for your business that customers can get your products or services. However, choosing the wrong web hosting service can leave your customers with a bad experience which may negatively affect your business reputation.

If potential customers find it difficult to interact with your business, they may choose your competitors instead.

Startup companies may feel like it is the right choice to choose free web hosting services, especially when they are operating on a tight budget.

Free web hosting services are a good platform for sharing website content among groups that have the same interests, but cannot spend money. By sharing mutual links and useful information, free web hosting services can enhance their search engine optimization which increases their visibility. However, in recent years, free web hosting services have declined in popularity because of the rise in cheap web hosting companies that offer more benefits. Professional web hosting services enable businesses to benefit from better web security and technical support that is not offered by free web hosting services. In addition, professional web hosting services come with restoration and data backup features.

Today, you can find web hosting firms that offer free website set up, free domain registration, hundreds of email accounts, large bandwidth and multiple domains hosting all in one account. Businesses which choose professional web hosting services have more options when it comes to hosting their website, mail or web application. With professional web hosting, businesses can choose to host their website on a dedicated server or a shared server. The most common option is the shared server. It used to be expensive for small businesses to rent a server for their website.

Today, the cost of renting a server has reduced in price, making it viable for small businesses to host multiple sites on a shared web hosting service. However, if a business wants to have more control and power, they need to choose a dedicated hosting server. With a dedicated hosting server, you will work together with the dedicated hosting provider to get all the disk space, RAM, and CPU that you need. Hence, you don’t have to worry about other websites clogging up your server’s RAM or CPU, as can happen with a shared web hosting server.

Small businesses end up choosing the wrong web hosting service because they did not properly analyze their business website needs. Making profits is a top priority for most businesses. However, choosing the wrong web hosting platform can negatively affect your profits. This is because when your website goes down, customers cannot see the products or services that you are offering. Hence, you will end up losing out on potential sales revenue as customers choose to buy products from competitors. If your website is constantly down as a result of choosing the wrong web hosting service, it can injure your SEO ranking. Businesses that rank highly in search engines have a higher chance of being discovered by customers compared to those with poor SEO ranking.

Choosing the right web hosting service provider can ensure your site is secure from malware or cyber attacks. This is because they back your data in a remote server which you can access in case your site is attacked. So how do you know whether your business needs a shared or dedicated web hosting platform? Read on to find out more.

How to find the right web and email hosting

It is important you know how to choose the right email and web host, one that is reliable and able to ensure that your website is secure and remains available throughout the year. In case your current web host has not checked off everything on your list, you can look out for the following tips:

Know your specific needs

When it comes to web hosting, there is nothing like the “best” service. The right service depends on your specific business needs. Therefore, it is important you ask yourself several questions before you start looking for a web host.

For example, how much traffic do you intend to draw to your website? How much data or bandwidth do you intend to use? If you will not have a large traffic, you can choose a shared server where you will use your bandwidth with other websites. However, if your website is busy it is recommended that you use a dedicated server available only to you. Another question you can ask yourself is what kind of website you are building. An e-commerce website will require a web hosting platform that is more secure.

Pros and cons of choosing a free web hosting service provider

A free service has the advantage that you don’t have to spend money to have your website up and running. This is an attractive option for a small business that wants to save money that can be used for other purposes. However, there are a few cons associated with choosing a free web host. One drawback is that free service providers offer a fixed bandwidth. This limits your business prospects of using larger bandwidths in the future. Also, they include their name in your URL which makes your site appear unprofessional.

Consider renewal and sign up the cost

When you are choosing a professional web host, it is important you take into consideration sign up and renewal cost. This is because most companies that charge a low initial cost have a higher renewal fee.

Customer support

In case you are new to this, you want to choose a company that offers reliable customer service. This will ensure any problems or issues you encounter with your account are promptly addressed.
There are many companies available in the market today. It is important that you do your research before you choose a web hosting company since the success of your business depends on it. In case you are not satisfied with your current web hosting company, you can choose Ooze Studios in Melbourne. Ooze studios is a web hosting firm that assists small businesses in Melbourne. Our team of professionals will work with you to ensure that you build a strong online presence.

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