How to Win in Digital Marketing This 2019
We can all agree at this point that digital marketing can’t be ignored. It can be used to improve your reach or to influence people to buy your products. In some instances, even small companies can be on their way towards becoming market leaders because of the right online marketing strategy.
However, it is also imperative to understand that digital marketing is constantly evolving. And 2019 isn’t an exception. Regardless of whether you are running a business or building a personal brand, your knowledge of these changes can make a difference between success and failure. If you have a digital marketing agency, it would be good to talk to them about these developments too.
Here are some online marketing strategies that are worth implementing this year.
Advertising on the Right Social Media Platform
Make no mistake, Facebook at this point is still massive as a social media platform. In fact, it is still the largest social media platform today. However, it is also important to understand that there are instances when Facebook isn’t the best platform to use to advertise your products or services.
If you have a brand that caters to the young and the hip, you might want to consider Instagram over Facebook. In 2018, Facebook had a difficult year especially after the data breach affecting 14 million users. Facebook has become synonymous to a social media platform used for political propaganda that may have alienated many of its younger users.
The good news for Facebook is that they bought Instagram. Instagram has already surpassed one billion users. And also, most of its users are under 30 years old.
Influencer marketing isn’t anything new. However, this year, it is a good idea that you focus more on local influencers. Unless you have a global brand that appeals to millions, you have to take a closer look at smaller communities.
It is highly suggested that you check your top influencers within your community and see how you can capitalise on their reach via YouTube, Instagram, podcasts, and even Facebook.
Live Video. A video is a great form of content marketing. Given today’s stream of information, a lot of people want to receive information in real time. For this reason, you have increased demand for live videos. You can think of having Q&As, podcasts, and even behind-the-scenes. However, if you wish to maximise live videos, you want to make sure that you are going to plan your content. Be sure to brainstorm ideas to maximise the possibility of gaining more viewers in your live video. Next, you also want to choose which platform you should go for.
Facebook Live, YouTube Live, and Instagram Live are just some of the options that you can go for. They are effective platforms that can target different audiences.
Though Google decided to make the necessary changes in its YouTube platform that may have affected publisher income, YouTube marketing is still an effective digital marketing strategy to get your message across.
Instead of writing content, you can publish useful videos on YouTube. You can be creative how you edit the videos. It is possible to make use of actors or just make use of animation. In reality, the sky’s the limit on how you publish your content on YouTube.
Be sure to also include a link on your description to your website to hit two birds in one stone. You can increase the traffic of your site while providing a quality backlink to your site at the same time.
SEO is all about ranking. You need to become visible whenever your audience tries to search for information. The key is to provide useful content to your audience.
Since Google focused on a content-centric algorithm, long content has become more visible in search results. The reason behind this is that it offers in-depth information on certain topics.
Also, in terms of SEO, it is imperative for publishers to know how to use keywords. For instance, instead of using a highly competitive keyword, it is better to invest in long-tail keywords. Long-tail keywords have been proven to convert more for the reason that they are more focused and refer to more specific queries, and the users who search for them are usually closer to the point of purchase.
Link building is another SEO strategy that you should never take for granted. Though backlinks no longer hold the same weight as before, it is still something that Google spiders look for whenever they are ranking websites.
Be sure to build your links in an organic manner. Also, be picky which site points to yours. Among the best practices to generate links is by doing guest blogging. You can also create content that can be used as a reference by other websites.
Mobile-Friendly Web Design
By now, you should’ve realised that you need to have a mobile-friendly website. There is an increasing number of people using their mobile devices in order to connect to the World Wide Web, and this trend is still expected to grow.
When it comes to designing your website, you have to keep in mind that you are not just having a web design that fits a smaller screen. You will also have to consider its functionality too.
Perhaps, you might want to get rid of some elements that are present in your desktop design? Or maybe, you can integrate hamburger menus on your mobile web design.
Focus on Your Content’s Engagement
According to a survey, 81% of companies believe that content made an impact on the way they generated revenue. And for 2019, it is still going to continue to help companies grow. However, you have to reevaluate your goal when it comes to doing content. Though reach can potentially introduce your brand to a new audience, online marketers today believe that engagement is better metrics than reach.
The number of clicks, shares, mentions, and sales generated by content is a good measure of effective content. To be able to increase engagement, you want to make sure that you know your audience well. You need to have the right voice and have the right timing whenever you are writing content.
To improve your content’s engagement, it is important to know which topics are currently discussed and shared across social media platforms. This way, you can even have the chance to state your own opinion.
Personalised Email Marketing
Email marketing is still something that you should never neglect as part of your online marketing strategy. However, it is important to know how to approach email marketing in order to increase user engagement.
Emails sent should be targeted. Things like location, sex, and age are things that you have to consider before you engage in email marketing. By sending a personalised message rather than a one-size-fits-all email, you are making it possible for your subscribers to read through your message.
Another option is to send the right email at the right time. There are brands that are rewarding their subscribers with promo code during their birthdays. Not only does it increase the chances of buying a product, it also makes them feel special that they are receiving these promos on their special day.
It is important for every company or brand to stay on top of their digital marketing strategies. The thing with online marketing is that it is evolving. Changing demographics, behaviors and evolving technologies are just some of the things that can influence today’s online marketing trends.
By following these trends, it becomes possible to maximise the benefits of today’s World Wide Web and remain relevant in your industry.