Empathy is one of the most powerful yet underappreciated tools in marketing.

In July 2022, the Australian Business Journal (ABJ) released its shortlist of agencies that businesses should consider when looking for a partner to help them survive and thrive in today’s digital landscape.

With more than 1,200 entries from 46 countries worldwide, we’re extremely pumped and excited to receive a Web Excellence Award under the ‘Website – Architecture and Urban Design’ category.

You can usually find good copywriters in advertising agencies or media firms. The great news is, Ooze Studios has an amazing team that includes outstanding copywriters who possess all the characteristics mentioned here.

One of the biggest challenges that copywriters and marketers face is writing content optimised for the search engines, yet still appealing to the readers.

Being told to work smart, not hard all the time is not easy. Especially for someone who comes from a culture that prizes hard work above all else.

The book “The Wisdom of Crowds” by The New Yorker business columnist James Surowiecki brings forth the notion that a crowd is best able to take in the information given to them.

As business owners, we don’t want to be among those businesses that go down. We want to ensure that everything is smooth sailing and we’re making sound decisions that will save our companies from perennial liquidity issues.

For any business to succeed both in the physical space and in online selling, they should consider running a website. Usually, a site acts as the face of your enterprise to potential clients.