Featured Insight

Our attention span has decreased to eight seconds, shorter than a goldfish’s memory span of nine seconds.” You’ve likely heard this many times before. Did you know it’s BS

A survey found that testing and targeting of landing pages, when done well, can help increase conversions by as much as 300%.

In this podcast, I talked to Kevin Ly about the journey of getting Ooze Studios to where it is today, why empathy is so important in marketing, and more.

7 essential AdWords management tips for optimising your pay-per-click (PPC) campaigns and maximising your ad spend

Typography is so much more than choosing attention-grabbing fonts. It has the potential to supercharge your marketing campaign or sink it to something unremarkable.

We’ve seen firsthand how building social connections can bring out the best in our team members. So how do we do it at Ooze Studios? Here are some programs that help us cultivate strong relationships within the team.

The book “The Wisdom of Crowds” by The New Yorker business columnist James Surowiecki brings forth the notion that a crowd is best able to take in the information given to them.

There are a lot of misconceptions about social media agencies, and it can be tough to sort the fact from the fiction. To help you out, we’ve compiled a list of five common myths – and the truth behind them.

When your marketing strategies are failing, where do you invest your time and money to get them back on track? Start by categorising your efforts into these 3 macrostrategies.