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Designed to Fit: Memobottle’s Brand Positioning Strategy
Most reusable bottle brands compete on performance. Memobottle chose a different strategy by solving a simple everyday problem: bulky bottles that don’t fit neatly in modern bags. Its flat, paper-inspired design became the brand’s defining difference, making its value instantly recognisable. By owning one clear positioning idea—the bottle designed to fit your bag—Memobottle turned distinctive product design into a powerful driver of brand recognition and long-term growth.
By Jesse Ocean 24th July, 2026
By Jesse Ocean 28th January, 2015
FUTURE OF ONLINE SECURITY: WHAT IS THE FIDO ALLIANCE?
FIDO stands for Fast IDentity Online. The FIDO Alliance will change the nature of online authentication by reducing the reliance on passwords to authenticate users.
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Highlighted case studies
UI / UX design
Improved user satisfaction pre vs post-new website launch
Result = 6.4/10 => 9.7/10
Facebook/Google ad campaign
Dramatically increased ad ROI on product purchases
Result = 2,400% ROAS
B2B lead gen campaign
Acquired and nurtured high-quality niche b2b leads for client to convert
Result = ROI at 350%