Are You Tracking All 3 Types of ROI?
When your marketing strategies are failing, where do you invest your time and money to get them back on track?
There are so many different marketing strategies, channels, platforms, techniques and opportunities to choose from — where do you focus your attention and budget on?
Start by categorising your efforts into these 3 macrostrategies: acquisition, retention, and advocacy.
Then work out the different ROI’s behind each of them. Are you tracking all 3 types of ROI?