More Quick & Easy SEO Copywriting Tips
SEO copywriting often refers to the art of generating content that ranks well in search engines. It is a relatively easy thing to do if you are experienced. It offers an avenue through which to gain increased web traffic without spending much on paid adverts. However, it is not all about writing copy that is optimised; it also involves reader engagement, authority building and most of all: making sales. In this article, we will focus on fast and quick tips that are actionable and proven.
Search engines especially Google algorithms have been updated to first crawl and index websites that are mobile user-friendly. Lucky for you most themes today are responsive and or you can use a plugin to get started. Remember SEO copywriting is about helping the right audience to find the right thing. Since most people are searching stuff using their mobile phones, search engine indexing and ranking systems changed to mobile-first indexing. This means if your website and content are based on old desktop indexing you need to tweak a few things.
Focus on content
You have heard the phrase “content is king.” This is true; you cannot expect to rank top on search engines if you do not concentrate on creating original content. The content you generate must be unique, relevant and original; search engines hate plagiarism. The rule is to at least publish an article to your blog every day. Consistency is what appeals to the bots, and they will index your website almost immediately.
When researching for keywords, you have to pay attention to specific keywords that are relevant to your content. Also, incorporate keywords that can fit in voice search; it is estimated that almost 1 billion people have access to voice search and its importance will grow more than mobile-first indexing. It is, therefore, an area you cannot afford overlook when doing your research. Use the Google Keyword Planner tool to find out which keywords are ranked top and their relevance value.
If “content is king” then “backlinks are queen.” You need to identify high authority websites and backlink your website to them. You need to do this manually and not fall prey to SEO companies offering paid backlinking service. All your backlinks have to be white hat; if search engines suspect mass manipulation you will lose credibility on all of them, not just the bad ones. Offer to guest blog on a website or blog that you select for its excellence, and ask other bloggers to do the same. Use the Google search console to monitor the amount of traffic they drive to your website every month.
Videos offer extraordinary levels of engagement, driving sales and high conversion rates. Remember SEO copywriting is not just about creating content. You need to get your users engaged. For every piece of content, you generate you need to think of a way it can be reused on to video. Once you have the video, learn how to make it go viral. The sky is the limit if you can generate a viral video.
You cannot underestimate the power of social media. It is expected that by 2019, the number of social media users will be 2.77 billion people. Which means that if you want to say something about your business, there will be a potential 2.77 billion people you can broadcast it to. So when you write your copy, share it on all your social media accounts. You have to be very active to keep your followers engaged. Search engines love businesses that have a huge social media presence. It is also a factor that they use to index and rank your websites.
Optimise your images
Other than just creating plain content, you need to add images. These improve the readability of your content. When adding the images consider going the CDN way. Content Delivery Network hosts your images which improves your website speed. Slow websites often receive lower rankings from search engines because their user experience is poor. Search engine algorithms are designed to look at relevance and impeccable user experience. If your website content fails this test, then it will not rank top on the search engine pages.
These are HTML attributes that provide a summary of the web page content. Search engines use these snippets to increase visitor’s user experience. For instance, they will inform the visitor about the content of the page before they visit it. So when you have written your content include meta tags before you publish. To show its importance, Google increased their character limit to 200 for desktops and 172 characters for mobiles.
When writing content, you need to improve readability by utilising the H1 tags. Think of these as chapter headings when reading a book. It makes it easy for you to read or just scan through. The order has to be H1, H2, H3, and H4 and so on. You can only have one H1 title but as many as you want for the rest of the H’s. Search engines love this when they are crawling to index your content.
Call to action and trigger buttons.
Invite your readers to click through or sign up for newsletters. Include incentives, and deadlines. These trigger buttons will increase your conversion rate since your visitors will feel welcome to take action. You need to keep your visitors as engaged and as interested as possible. These will help you achieve just that.
Create an HTML or XML sitemap for your website and let search engines know that you have one. You do that by uploading a sitemap file to your root directory. A sitemap will make it easy for bots to crawl and index specific pages on your website. Well crawled and indexed pages stand better chances of ranking high on search engines.
SEO copywriting does not have to be a difficult task. It is something you can do with no experience at all and do it like a pro. Use these few easy to use tips to take your website to the next level.