By Jesse Ocean  |   25th April 19

Qualities of a good web design company

Qualities of a Good Web Design Company


Having a great website is of utmost importance regardless of your business. In fact, even professionals today are in need of a good website to build their personal brands. And in most cases, organisations and professionals looking for the best web design company that can help them solidify their online presence.

The problem is that not all companies that offer web design services are the same. To have a great experience getting your website designed from start to finish, it is important to spot characteristics of a good web design company.

Experience and Knowledge on Web Design Trends

Web design practices change over the years. Trends a few years back may no longer be applicable today. For instance, website designs that aren’t mobile-friendly are now obsolete. Considering the number of mobile users that connect to the World Wide Web, having a mobile-friendly web design is now a must.

Experience is the best teacher, especially for web designers. Web designers who worked in the industry for quite some time are most likely familiar with trends and the most common pros and cons of each web design approach.

When working with experienced web designers, you have the opportunity to ask them what they think of your design request. It allows you to avoid crucial mistakes along the way. As rule of thumb, the more complicated your web design request is, the more experienced the web designer should be.

What you want is to work with a web design company that has at least five years of experience. This is already enough to be aware of the trends that play a crucial role in a client’s website.

Familiarity with Front-End and Back-End

It is important for any website to be aesthetically appealing and functional at the same time. This can only be possible if the company has knowledge in both front-end and back-end aspect of making a website. It is imperative that the company doesn’t just offer front-end web design.

Knowledgeable of Other Digital Marketing Services

It is a good idea for clients to stick to companies that offer other digital marketing services other than just web design. Knowing the whole shebang of digital marketing makes it possible for the company to have a website that can be considered adaptable to today’s World Wide Web. For instance, if a company knows a thing or two about SEO, expect that your website design will have enough room for content.

In addition to this, remember that having your own website isn’t enough. Most likely, you will still need the help of other digital marketing experts to reach your audience and consistently engage with them. Their services can complement your website.

Massive Portfolio

You have to take a closer look at their past work. Their past work will say a lot as to what their company can bring to the table. Try to see if their past clients’ websites have glitches or if it is aesthetically appealing.

It is also a good idea to check if they’ve worked with similar designs that you want to achieve. This way, you have an idea of whether they can do the design that you want them to do.

Team of Web Designers

For any web design company, size does matter. The more experienced web designers working on a project, the faster things can be done. And this is why manpower is another important consideration.

Try to take a closer look at the number of web designers that a company has. The last thing that you want is to work with a company that only has limited manpower and would most likely outsource the work.

A highly reputable web design firm will showcase the names of their web designers on their team. If not, you can always ask them. You can try to know how many people are working on your website and try to know the expected turnaround time.

Reasonable Price

A lot of people want the best bang for their buck. Aside from your budget, you want to compare the usual rate of web designers in your area. Try to compare and determine the reasonable price by comparing different companies.

Also, you don’t want to just go for the cheapest option. Remember that the cheapest option may not be the best one for you. Always be sure to check the quality of their work as well. The last thing that you want is to have your website redesigned by another company because you aren’t pleased with the work made by the first web designer.

Clear Process from Start to Finish

Next, you also want to work with a web design company that is very systematic with their approach in web design. You don’t want to be with a company that doesn’t give you a clear deadline when work is going to be finished.

A good web design firm would most likely provide a mockup that is up for your approval before they start coding the web design. What it does is minimise the number of revisions because everything will be preapproved. Unfortunately, not all have this kind of a systematic approach to how they handle projects.

Good Communication

You also want to work with companies that you can reach at any given time in case you have concerns regarding their work. The last thing you want is to work with people who don’t care about client satisfaction.

Now, they don’t have to be available every single time. Email communications can already do the job. However, there are some big web design firms that offer chat support.

Availability of Aftermarket Support

Keep in mind that there could be issues that would appear along the way while you are using the website. The best people to contact if something needs to be fixed are the ones who were involved in the project. If you have a website and you need some help, it is imperative that a company has the necessary staff or packages meant for your website’s maintenance.

Awards and Good Reviews

Has the company won any design awards? Awards can be a good way to determine the quality of work that they can offer to their clients. Usually, awards are given to companies that showcase innovation and creativity. For someone who is looking for web design especially complicated ones, you want nothing less from a web designer group.

Also, you would want to take a closer look at their reviews. What do other clients say about the company? Did the web design company offer superb support even after the project? Did the company meet the deadline set by the client? These are some questions that could be answered by their past clients.


Having a good web design is usually the first step towards building a strong online presence. At times, it requires experts in the field to meet your requirements and finding a good web design company can be tricky given the number of companies out there.. But by looking for these qualities, it becomes possible to find a good company that you can trust and you know will deliver.


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