By Jesse Ocean  |   8th April 18


SEO Copywriting Tips for Mobile Marketing

Google recently rolled out a mobile-first system that instructs search engines to consider websites that are optimized for mobile use when determining search rankings. This means that all businesses must ramp up their sites for mobiles if they are to attract any significant traffic. Below are SEO copywriting tips you might find useful for your mobile marketing strategy.

Be Active on Social Media

A large percentage of social media users access their accounts via their smartphones or tablets. You need to build a strong presence on social media if you want to capture a fraction of this market and increase your site’s traffic. Interact with your followers and post regularly to ensure your business stands out and use platform-specific advertising for maximum visibility.

Use Plugins

Plugins come with different features. Look for a plugin that can make mobile sites more user-friendly. A good plugin should be able to improve speed, optimize videos and images, be navigable and enhance user experience. You can try WPtouch if you have a WordPress site. WPtouch helps you create a mobile-friendly site that meets all the Google requirements. If you don’t use WordPress search for plugins that can help you maintain visibility on the internet.

Come Up With a Google MyBusiness Listing

Google MyBusiness provides a platform where potential customers can reach you easily. Through its dashboard, you can monitor your online presence across different Google platforms, including Google Analytics, Google Maps and Google+. Google MyBusiness accounts are simple to create and do not require any subscriptions. If you are run an established business, chances are you already have a Google MyBusiness account. All you need to do is claim it.

In order to add your business, go to Google My Business and enter your business name and address. Next you select your business if it is present among the suggested categories. If not, select “Add your business.”

You will be required to provide information about your business. Make sure you provide high-quality information and include images. People see this information when they look for your business online.

Optimize Local Searches

You don’t have to use complex coding to optimize local searches as many people believe. There are simple and quick steps you can follow, just add the state and city where your business is located when creating title tags, URLs, H1 headings and meta descriptions.

Optimize Your Content

Mobile users prefer content that reads well on their smartphones. So, make sure anything you are adding to your site can be viewed on a smaller screen. For effective results, ensure your headings and titles are simple and short and that all image IDs and phone numbers are clickable. If you are writing a blog post, split the text into smaller paragraphs and use subheadings to improve user engagement. Also, style your text using italics or bullet points and optimize tap buttons.

Review Directories

Apart from Google My Business, potential clients use other sites to find your business. You need to review your directory listings frequently and update them. Check all the listings on Yelp, Angie’s List, TripAdvisor, Better Business Bureau, Facebook and local websites. Doing so will ensure customers get the accurate information when they search for you online.

Optimize Images

Optimise your site’s images to increase load speed and enhance navigability. Your images should be of the right size and quality. Use the pixel dimensions needed for larger images and do not exceed the limits. Use appropriate image proportions. For instance, if you need a larger image for the home page, use one that contains relevant content. Also, choose clear and colourful images that give people viewing them a sense of well being.

Work on the Page Speed

People are very impatient nowadays. A mobile visitor, for example, will move on to another site yours takes more than three seconds to load. Conduct page speed tests and change issues that might affect your site’s speed. Avoid redirects on your landing pages, enable file compression, improve server response time, and always optimise images. Use eligible fonts, size content to view punts and avoid too many plugins.


Accelerated Mobile Pages (AMP) is a Google project designed to increase the loading speeds of sites on mobile devices. It enables websites that are rich in content to create light-weight pages that can load quickly. The average load speed for AMP-powered sites is 0.7 seconds, which is 21.3 seconds faster than the median load time for normal pages. Using AMP will help you reduce bounce rate, improve site’s visibility and increase conversion rates.

Use Keywords Wisely

Mobile users utilise different keywords from desktop users, their keywords feature short phrases or even single words. Optimise your site for mobile specific keyword searches to enable your content to reach the right audience. There are several tools you can use to find the right keywords, the most common ones include Google Keyword Planner, SEMRush, HubSpot’s Keywords Tool and Google Trends.

Do Not Ignore Voice Search

The number of mobile device owners who use voice search has doubled in the past few years. Voice search apps like Cortana, Siri, Google Assistant and Alexa have made it easier for smartphone users to search using their voices. You could be missing a lot if your site does not have this feature. Since voice searches are longer than text, you need to use long-tail keywords. These may include conversational phrases or frequently asked questions.

Mobile-based SEO is already popular among content marketing experts due to the massive shift from desktops to mobile devices. According to statistics, more than 80 percent of people accessing the internet used their mobile devices last year.

The reach of SEO’s cannot be denied any more, which is even more true with mobile platforms. You need a great mobile site to draw in visitors.

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