By Jesse Ocean  |   9th July 18


SEO Copywriting Tricks and Tips to Impress Both Readers and Search Engines

Prepare to be amazed at these SEO Copywriting tricks and tips. Thanks to our mental capacity as humans, combined with the efforts of our ancestors to develop and propagate spoken and written language, billions of people around the world write for school, work, and fun or just to pass the time.

One application of writing is copywriting, or writing pieces intended to function as advertorial aids. Such writing could be found in the forms of product descriptions, blog posts, calls to action, and the like.

However, regardless of the quality of your copywriting, it’s not likely to be easily found on the Internet unless you engage in proper search engine optimisation techniques. This type of copywriting is often called SEO copywriting.

Terms you need to be informed of, all related to SEO copywriting

One of these SEO Copywriting tricks is by search engine optimisation, SEO is the process of finding search terms that are inherently related to your business, its industry, the products you produce, services offered by your organization, and so on.

Words that are searched for more frequently are likely to return higher results for articles that use them, whereas copywriting without such SEO performance in mind is likely to be buried underneath pages that run in concordance with words and strings of keywords.

On-page SEO refers to your performance in landing relevant words on your client’s actual website. To find these popular, relevant terms out, you’ll need to conduct research on keywords and your client’s particular audience, as some phrases work more effectively with particular industries than others.

Lastly, to combine these SEO-friendly words with SEO copywriting, you must engage in content creation, in which you make sure to use the above types of terms in copywriting you publish.

Making use of the industry’s population of SEO copywriting

In business, it’s common practice for entities to adopt tips, tricks, and characteristics of products and services that have assisted the originating businesses in staying ahead of their direct competitors.

One means of understanding what’s on search engines is to create a fake profile of your client’s average consumer. Using this, you’ll better understand the consumers that drive your entity and others. These fake profiles are also called marketing personas in the field of search engine optimisation.

Looking at social media often yields dividends

Inspect the United States’ trending topics on Twitter – choose another country if you don’t live in the United States of America, as the goal is to find what’s popular in your country – and look for hashtags or plain words related to your business and related industries that it operates in, or has direct competitors from.

Write down the most frequent words, then attempt to integrate them into your copywriting. It’s likely that your finished works will be more popular than sources that don’t utilise such manual social media searches.

Form a basic, rudimentary outline

While most people practicing SEO copywriting don’t create basic outlines in their minds prior to crafting articles and advertorial pieces, let alone write them out on paper or type them on digital word processors, doing so – despite the fact others in SEO copywriting aren’t likely to – can boost your success in returning high search engine results for yourself and your clients.

Headings and subheadings are your best friends

It’s easy to overlook the potential of bold subheadings and headings. You’ll find that most high-ranking advertorial texts on the Internet will feature structures in which information people are interested in is incredibly easy to find.

You should consider writing pieces in short paragraphs, anywhere between one and four sentences long, to maintain the ability of visitors to stay on topic when reading your pieces. Also, adding headings in bold or italics is likely to help readers quickly, painlessly find the information they’re searching for.

Further, using one or more lists aided by the aesthetics and cleanliness of bullet points is highly likely to boost readability. If you make sure to use bullet points in the right places throughout your copywriting – although it’s important to not make your works read as being filled full with bullet points and headers – your readers will feel less pained when reading articles you create for advertising purposes.

Never overlook the calculated readability of articles

Readability has several meanings in literature, writing, and search engine optimization. However, the definition we’re considering in this section refers to what grade level of writing you’re graded at.

Writing in a complex fashion might cause academicians, researchers, and technical writers to enjoy your works, although the everyday consumer won’t enjoy reading.

Look on Google or other search engines for readability tests, which effectively calculate what grade level the work is written at, including redundancies, and means of making your piece of advertising work simpler to read.

The grade level you’re aiming for depends on what industry your client is in. Try to work with your client to find out the average demographics of their customers. If the majority of consumers interested in their business entity have high attainments of postsecondary educational degrees, high incomes, and lives in wealthier suburbia, you should consider maintaining a high level of readability.

Organisations with the opposite demographics should aim for anywhere between 3rd- and 7th-grade reading levels, increasing the likelihood they actually like to read your material, as they’ll typically not get frustrated reading such pieces, as interpreting them isn’t nearly as difficult as other sources that are inconsiderate of their consumers’ reading abilities, including their fondness of reading easier pieces.

URL care is highly important

The doain name on which your writing is found should be short, as well as related to your industry of operation. However, it’s not always possible to secure a top-notch domain name, or URL, for short.

Whenever SEO copywriting content is added, the page names should read, for example, something like this:

Make sure all words in page URLs are popular in search engines, as failing to do so could actually penalize the location of the site you worked for on the World Wide Web.

Headlines are crucial to success, as well

Headlines need to be relatively short, be entered to match the URL page extension mentioned above, and inherently related to both the contents of the piece you’re writing, as well as leading search engines for inquiries related to the entity that’s being written for.

It’s important to note that if you’re ever writing an oddly small piece for an advertisement or promo, you should create several headlines and bodies. This will help website users that see the same ad several times from getting burnt out.

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