Skyrocket Your Landing Page Conversions with These Tips
A survey found that testing and targeting of landing pages, when done well, can help increase conversions by as much as 300%. Analysing audience segments, testing them, and improving the respective landing pages can have a huge impact on your conversion rates.
Do you want a landing page with higher conversion rates? Are you not sure why your pages have high bounce rates?
In this blog post, we will provide nine tips that can help improve your landing page’s conversion rate. You’ll be able to see growth in leads and customers from your website in no time at all.
Why is it important to have Conversion Rate Optimised (CRO) Landing Pages?
A landing page is the first interaction potential customers have with your site, so making a good impression is crucial. Unlike a homepage, landing pages exist specifically to convert traffic into customers or to achieve an objective like completing a form.
A well-designed landing page should be clear and concise, with a strong call to action that encourages visitors to take the next step. It should also be optimised for search engines so potential customers can easily find it when looking for products or services like yours.
By knowing what the problem is, understanding how analytics work and tracking performance, you can make data-driven decisions on improving your conversion rate further. Ultimately leading to better results for your business.
What factors affect your landing page’s conversion rate?
Several factors can make it challenging to increase your landing page’s conversion rate:
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Fierce Competition
With so many websites vying for attention, getting potential customers to notice your landing page and persuading them to convert can be tricky. With over 1.7 billion websites and over 4 billion users searching the web every day, the competition to reach new customers is fierce.
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Content Quality
Providing good content on your webpage is one of the most important factors that affect conversions on a landing page. Writing great copy for your website will get visitors to engage and take action. This will resonate with the readers, entertain them, and thus, helps increase the conversion rates.
What are the best practices to improve your landing page’s conversion rate? Here are 9 tips!
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Conduct Competitor Analysis
Competitor analysis is one strategy that can help you learn their strong points and identify their weaknesses to improve conversion rates. This allows you to identify what your competitors are doing well and what they’re not. By analysing your competition, you can learn from their successes and failures and use this knowledge to improve your own landing pages.
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Identify what prevents your leads from converting
Even the most well-designed website will have some visitors who fail to convert. Is it because the call-to-action was not clear? Was the page confusing to navigate? Or was the overall message not relevant to the visitor’s needs? Once you’ve identified the reason, you can take steps to fix it and improve your conversion rate.
You can also use tools like Hotjar to see session recordings and heatmaps. This will help you see patterns that indicate when and why people failed to convert on your page.
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Highlight your UVP (Unique Value Propositions)
Highlighting your UVP is essential for landing page conversions for several reasons.
A UVP is a statement that communicates the unique benefit that your product or service provides to potential customers. By highlighting your UVP on your landing page, you make it clear to visitors what sets your product or service apart from your competitors, which can help you stand out in a crowded market. This can be essential when competing for the attention of potential customers who have many options.
Whether you’re a B2B or B2C company, your website should reflect your brand identity and what makes your products or services unique. By clearly communicating the benefits of your offerings, you can help reduce confusion and uncertainty, which can lead to higher conversion rates.
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Add relevant content and eye-catching visuals
Studies show that people remember 80% of what they see, while only 20% of what they read and 10% of what they hear.
Focus on adding engaging content that speaks directly to your target audience and addresses their pain points or challenges. This will help you become more relatable and ultimately encourage more people to complete the action you want them to take on your landing page.
You also need to ensure the visuals on your page convey the value of your product or service, and are consistent with your overall branding strategy.
The truth is there’s actually some serious science and psychology at work when using visuals on your page.
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Create responsive pages
Did you know that 86% of the top landing pages are mobile-friendly? To secure a high conversion rate for your campaigns, pages should be optimised for mobile.
For more optimised pages, text size should be readable on a small screen without needing to zoom in. The links on the page should also be easy to click.
You may think these are just small factors, but they largely impact your visitor’s site experience.
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Optimise for search engines
Make sure your landing page is well-optimised for search engines by including relevant keywords in your copy and title tags, as well as metadata like meta descriptions and alt text for images.
If your landing page appears on the first page of search results, it’s more likely that users will click on it and visit your page. Additionally, users who come to your page from a search engine are often more interested in your product or service and are more likely to convert.
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Consider A/B testing
Once you’re done getting a landing page live, A/B testing can be used to test everything from the headline and images on your page, to the call-to-action button and form fields. You can only find out what actually works by testing the page against a slightly different version and seeing which one performs best.
Doing an A/B test is a great way to identify what’s working well and what can be improved to boost conversions.
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Add social proof
Offer social proof on your landing page by including customer testimonials or reviews from past clients who have had positive experiences with your product or service.
This type of social proof can help build trust and credibility with potential customers, a proven way to increase conversion rates.
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Track user behaviour
Start tracking user behaviour by using tools like Google Analytics to gain insight into what’s working and what could be improved over time.
Google Analytics can tell you which pages have a high bounce rate, but it can’t tell you why customers leave before taking action on your site. To know that, you need to complement the quantitative data from GA with qualitative user data from product experience insights such as product search behaviour, product page engagement, and most popular products.
Another example is you may discover that visitors spend more time on your site’s particular pages than others. This indicates that those pages may need some optimisation to improve conversions.
Conclusion
By following the tips outlined above, you can take your landing page to a new level and increase conversions significantly. From optimising search engines to focusing on engaging content, there are many strategies that you can implement to help improve your conversion rate.
Ultimately, by adopting a data-driven approach and continuously measuring user behaviour, you can make informed decisions leading to a more successful landing page.
