YouTube Tips for Getting Started
Want to start up your own YouTube channel to market your product/service but don’t know what to do? Well, we have (some) of the answers for you! Read on to find out our top 5 tips for getting started on Youtube, one of the most prolific social media outlets and one of the most unique in terms of what it can offer. This YouTube marketing campaign series is brought to you by Ooze Studios, a web development, design, marketing, and startup incubator company.
1. Create compelling videos
Well, to begin with, none of us have animals/children that perform cute, film-worthy tricks so you will need to focus on content that helps to address your audience’s desires. If you can blog about it, you can make a video about it. Your video content could consist of how-to’s, answers to frequently asked questions, expert interviews, screen video captures, slide shows and more. Be creative with the type of content you wish to publish.
2. Brand your YouTube channel
No point in having quality videos when no one wants to see them, right? Branding is essential to getting your videos out there. Create a custom background and header and use unique fonts and colours to stand out from the sea of competitors. Also, don’t forget to choose “Player View” when creating your channel. This features one big video that can be set to autoplay, enticing your viewers to see more.
3. Make your video findable
If your audience can’t find your videos, how are they supposed to view them? By using keyword-rich phrases and sentences you will help Google, and all other search engines, rank your content highly. Remember to include them in 3 key places: the title, description of the video and the video tags. Remember to tag using your main keyword as well as other searchable, possible variants.
4. Use annotations as a call to action
You can add annotations to your videos, believe it or not. These linked bits of text can be powerful calls to action to encourage your viewers to subscribe, buy, or review. Pretty much anything under the sun that is actionable and linkable can be put forth as a call to action. Not only that, you can link an out of date video to a new one using annotations!
5. Leverage other social media platforms
YouTube is a social media platform, not an island and as such, you should use the power of other social media to get your content out there. Here’s where you should target:
Twitter: Tweeting takes videos a lot further than they would do on their own
Facebook: You can reach a much wider audience of Facebook and as such, leveraging this platform’s immense influence only serves to benefit you.
StumbleUpon: Recently marked as the site that surpassed Facebook (yes, that Facebook!) in terms of social media traffic in the U.S., you are definitely not losing out if you submit your video to this site.
Blogs: Do you already have your own blog with lots of traffic? Drive even more to it, and your YouTube channel, by blogging about it. The best part is that you can write more comprehensively about your subject and have your own social media sharing buttons to spread the content to other platforms.
Here at Ooze Studios, our marketing and planning team are dedicated to helping you achieve marketing stardom with our startup incubator and social media marketing campaigns. We hope you enjoyed this article and if you did, do subscribe to our newsletter and/or share this article with your friends and family. If you are interested in our services, do give us a shout at our contact form below.